|
Written by Lucinda Stewart
|
|
Monday, December 21, 2009 |
|
|
|
 Biggest Surprises of 2009:
- Massive smart phone (particularly iPhone) adoption this year, truly validating mobile as "the 3rd screen." Google buying AdMob for $750M didn’t hurt either.
- I'm surprised that everyone was surprised about investment banking bonuses. Its an industry built on bonuses! If it quacks - it’s a duck!!
- IT Enterprise spending post-crash came back as fast as it did. No, we are not at ‘99 levels, but this is a strong and large market that isn't going away.
- News flash: Tiger *blanks* hot chicks in Vegas and Nike doesn’t care. Surprised? Really?
- Sarah Palin. Nuf said.
- John and Kate are getting back together. I'm so relieved.
Best Predictions for 2010:
- Wireless service providers spend more money on infrastructure to support rate of data consumption - this will be the year that networks are truly open.
- Enterprises large and small continue to embrace cloud computing and software as a service. Why invest in non-core IP when you can rent?
- Congress passes a privacy law this year that will have a ripple effect in the online targeting market. Harder to drop those cookies. This will also be the last year where "click thru" remains a dominant advertising measurement.
- Google does a deal with the record labels...it will be a creative JV great for Google and not so great for anyone else. YouTube music videos rocketing (and benefiting Google now) have made this a certainty.
- For our country...a plus that health-care reform passes and a minus that Osama bin Laden remains at large this year.
- Tiger is still lookin’ for love in all the wrong places.
 |
